Creating and managing multiple YouTube channels can have up a lot of time and energy. But it's worth it if you want to make a splash on the most popular online platform amongst US adults.

Pew Research Center YouTube statistics
Source: Pew Research Center

It also boasts a whopping two billion in monthly online users.

What's this hateful? Multiple YouTube channels can assist expand your accomplish and brand awareness (if you exercise it right).

Below are the absolute best ways to manage multiple YouTube channels under one account.

Bonus: Download the gratuitous 30-day programme to grow your YouTube following fast , a daily workbook of challenges that will aid you kickstart your Youtube channel growth and track your success. Get real results afterward one month.

Can you have multiple YouTube channels?

Yes, yous can accept multiple YouTube channels!

(I mean, we wouldn't be writing this commodity if you couldn't, right?)

Information technology used to be that if you lot wanted to create multiple YouTube channels, you needed to create a separate YouTube account for each one. You lot can still exercise that. But it'due south an unnecessary and unproductive use of your time.

Thankfully, YouTube at present allows you lot to create channels with your current YouTube/Google account. When you create these new channels, you create something called a Brand Business relationship linked to your personal account.

Should yous have multiple YouTube channels?

You might be wondering, "Is having multiple YouTube channels really worth it?"

The answer: It depends!

For instance, if you're a smaller brand that focuses on one specific blazon of topic—say home workouts—yous could do just fine having a single YouTube channel that offers videos of workout regiments, fettle tips, and nutritional advice.

However, if your brand encompasses a wide range of verticals and you have a large existing audience, y'all might desire to consider creating multiple channels.

1 good example of this comes from Buzzfeed. Since they're a massive media company, they also have an equally massive audition. Their audition turns to them for videos of all stripes from cooking videos, to product reviews, to even ghost hunting.

Instead of keeping all those different video types underneath i account, they create separate channels for them.

In that location are a few reasons for this:

  • Easy searchability. If you Dearest Buzzfeed'south cooking videos, yous want to be able to find them hands and non get distracted past other content types like product reviews. A specific channel caters to that.
  • Better for the brand. Buzzfeed likewise has specific make verticals—each with their ain unique target user. A divide YouTube channel for each vertical can help support that brand by focusing on that target audience.
  • Different voices/tones. You lot might have two different video serial whose goals are completely separate from one another (east.g. how to guide vs a daily vlog). If that's the case, information technology might just make more sense to create a separate aqueduct for your daily vlog.
  • Large audition. If your audience is large enough (more than than 10,000 subscribers) a separate channel but makes sense if you have different video types like Buzzfeed does.

If you find that this is the example for you, then you lot should definitely create multiple YouTube channels. If yous're just starting out and building your first few hundred subscribes, stick to one channel for now.

How to create multiple YouTube channels

Before we exercise anything, y'all need to make certain you have a Google account. This allows you to sign into YouTube.

Create i here if you don't accept i.

One time you do that, y'all can now create multiple YouTube channels with the Aqueduct Switcher tool. Hither's how it works.

Stride 1: Go to your channels listing hither. It'll have all of the channels under your account. You should take only one for now.

Step 2: Click Create a new aqueduct.

Create a new YouTube channel

Step 3: Yous'll at present be able to create a new Brand Account. Choose a proper name for what you'd like the channel to exist. And so click Create.

Create a Brand Account

Voila! You've merely created a make new YouTube channel. Y'all'll now be able to upload videos, customize, and view the analytics of this aqueduct.

How to add multiple users to manage your YouTube aqueduct

Of course you might want to add multiple users onto your YouTube aqueduct. This is perfect if you have a team managing your brand's business relationship.

As of May 2020, you can only add multiple people to manage a Make Account. The upside here is that they don't need a new username and countersign to access the account when logging in.

Just follow these directions:

Step 1: Make certain yous're signed in equally the possessor of the Brand Account. Then click on your avatar in the peak right and cull Switch Accounts.

Switch accounts

Choose the Brand Account y'all'd like to add multiple managers to.

Stride 2: In the settings, go to Your Channel.

Your Channel YouTube settings

And then click on Settings on the left side bar.

YouTube settings left side bar

Step 3: Under Your YouTube channel is a department that reads Aqueduct managers. Click on Add or remove manager(s) next to it.

Channel managers add or remove manager(s)

Step 4: In the Brand Account details menu, click on the blue Manage Permissions push button.

Brand Account details Manage Permissions

At this point, Google might accept you verify your account. Once you do, the Manage Permissions button will bring up this window.

Click on the Invite new users button in the pinnacle right.

Invite new users button

Step 4: Type in the email addresses of any and all users who you'd like to have access to this business relationship. You may also choose between three different roles for them:

  • Owner. These users have well-nigh control over the business relationship. They may also give permission to others to manage the business relationship, delete the account, and remove other owners.
  • Manager. These users will be able to use specific Google services for the account similar posting videos and photos.
  • Communications managing director. They can exercise the same as managers just can't actually utilise YouTube.

Choose which level of access you'd like for your users.

Pace 5: Click on Invite. And you're washed! Those users volition receive an invite to participate in managing the account.

How to delete multiple youtube channels

Sometimes things go wrong. Mayhap you overestimated the popularity of a channel idea. Maybe the channel no longer aligns with make goals.

No affair the case, you're going to accept to delete the YouTube channel.

Luckily doing and so is a cinch and mostly painless.

(I say mostly considering information technology's your difficult piece of work you're deleting after all!)

Just follow these instructions:

Step 1: Go to your channel settings by clicking on your contour icon in the top right of the YouTube homepage. Click Settings.

Stride ii: On the right sidebar, click on Avant-garde settings.

YouTube advanced settings

Step iii: In the Avant-garde settings window, click on Delete channel below.

Advanced settings delete channel

This will give you lot the opportunity to either hibernate your content or permanently delete your content. Hiding your content will hide all content from your YouTube channel temporarily. This means things similar your videos, likes, subscribes, and channel proper name volition exist made private. Plus all comments will be deleted permanently.

Permanently deleting your content will delete all of the content in the channel plus the channel itself forever. So make sure it'due south what you want to practice.

Once you select permanently delete click on delete my content.

And that's it!

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Tips for managing multiple YouTube channels

To create an engaging and helpful YouTube channel that your audience loves, you'll need the right tactics.

Below are just a few ways you tin create a great YouTube aqueduct.

i. Have a solid visual identity

Quick: What are the make colors for Coca-Cola? What'due south the logo for McDonald's? Or Nike?

Chances are you know the answer to all these questions. That'due south because all these brands have a strong visual identity.

Much like your make, your YouTube channel should have a potent visual identity as well. This helps you channel look polished, and helps with creating make awareness.

Exist sure to add together a channel icon that represents your brand such every bit a logo. Yous'll likewise desire a nice banner image as well.

Simply make sure that you stay in line with YouTube'southward image dimensions to avoid your photo looking weirdly cropped or stretched.

2. Write a good aqueduct description

Your channel description tells new and potential subscribers exactly who you are. So information technology's important that you requite them the necessary information that'll make them desire to hit that subscribe push.

Forepart-load crucial $.25 of information beginning, and exist sure to include the relevant keywords to brand your YouTube channel more searchable.

If y'all need help writing one, be sure to cheque out our article on how to write the all-time YouTube description to help.

3. Postal service on a consistent schedule

Your audition craves content. Not only that, but they besides crave knowing when the content will come out.

The consistency helps your audience know when to come dorsum for more than. Then it's very important y'all create and proceed to a practiced content publishing schedule.

Programme to publish at the same time each day, calendar week, or month.

(or even your yeeeaaarrrrs)

3 tools to help you manage multiple YouTube channels

Need some proficient tools to assist you manage your multiple YouTube channels? We've got your dorsum.

1. Hootsuite

Hootsuite is an all encompassing platform for all your social media management needs.

The best role: It has a built-in tool that allows you lot to schedule videos to be published across multiple YouTube channels.

The platform's built in analytics dashboard allows you to keep a close eye on the YouTube metrics that matter most to your make. It also has a born sentiment tool that lets you lot track how audiences are feeling most your brand in real time.

It creates comprehensive reports for you and your team too. This allows you to meet what to meliorate then you go the best ROI from your marketing upkeep.

You tin also respond to and manage comments on your videos from within the Hootsuite dashboard.

To become started for costless, check out our plans page hither.

two. TubeBuddy

TubeBuddy is a gratuitous browser extension that performs a boatload of handy tasks similar:

  • Publishing videos
  • Tracking keywords
  • Tracking metrics
  • Tracking rankings
  • Sharing videos

Maybe the biggest boon is its testing tool that allows y'all to A/B exam and optimize things similar your video's titles, thumbnails, and descriptions.

TubeBuddy as well takes care of scheduling videos, which is very dainty for marketers who don't want to scramble every week playing take hold of up with a content calendar.

The platform starts for free, just if you desire to add more than than 1 channel it is going to toll you more than for the licensing.

three. YouTube Studio

Android

iOS

YouTube Studio is YouTube'southward official app for content creators—and information technology's a must download for any marketer.

Information technology allows yous to see everything that you'd ordinarily come across on your YouTube Studio dashboard, but from the comfort of your own phone. Things like analytics, scheduling, comments, and likes can now exist observed and responded to in real time.

Plus it too allows you to switch easily between channels in just 4 easy steps.

The app is completely free. All y'all need is a YouTube account to get started.

With Hootsuite, you tin easily upload, schedule, and promote your YouTube aqueduct and videos across multiple social networks. Effort it free today.

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